Indian men’s workwear brand Harfun has wrapped up its #MilesAheadInEveryThread travel campaign. The campaign emphasised the difficulties faced by tourists and presented Harfun clothing as a creative and practical answer. The campaign included a Digital Video Commercial (DVC) with well-known cricket commentator Jatin Sapru, as well as partnerships with two well-known social media figures.
The campaign emphasised the fabric technology. Harfun uses cutting-edge fabric technology that they develop in-house to give their clothing cutting-edge qualities like moisture-wicking, wrinkle resistance, anti-odor, and 4-way stretchability. They have created exclusive technologies such as Advanced ZeroSweat° Tech, IQ° Tech, and 6X SmartTech°.
Throughout the campaign, Harfun’s cutting-edge features—such as wrinkle resistance, 4-way stretchability, ultralight and breathable fabric, and moisture-wicking and anti-odor technology—that make long travel times easier were emphasised.
Regarding the ad, co-founder and CEO Saurabh Agrawal stated, “We knew the audience we were targeting when we created the WorkWear category and then changed it completely into WorkWear 2.0. We have made it easier than ever for them to travel around the clock and do more every day with our clothing.”
