Fashion e-commerce platform Myntra, announced the appointment of Bollywood celebrities Khushi Kapoor and Vedang Raina as the new brand ambassadors for Myntra Fashion Forward (Myntra FWD). The celebrities will feature in a campaign film to engage with Gen Z shoppers. They have already been a part of a video for Myntra FWD featuring a short introduction inspired by the new Barbie movie.
This new appointment will help Myntra gain more traction for FWD from its target customers in a more relative sense.
Khushi Kapoor commented, “FWD is built on the core principles of freshness, individuality, and trendiness, and these are the tenets that perfectly encapsulate the essence of fashion as I perceive it. Myntra is at the forefront of driving fashion-tech fusion for an immersive shopping experience, and FWD is an extension of that.”
Vedang Raina said, “Fashion is a relatively simple but a strong way for people to express their true selves. A unique offering like FWD is enabling millions of Zoomers to unlock their personal sense of style, giving them more confidence to be their authentic selves.”
