Myntra, a leading fashion e-commerce platform, has teamed up with GetVantage as a preferred embedded B2B fintech and growth capital financer and has increased its support for a few portfolio firms. GetVantage’s portfolio brands will get first dibs on Myntra’s D2C Rising Star program.
Through this partnership, a limited number of GetVantage portfolio firms will be able to take part in this invitation-only initiative. Brands that participate will get access to Myntra’s trend-based data, platform scalability, and specialised account management service. Myntra’s D2C Rising Star program will involve GetVantage’s portfolio brands, including Tjori, Valkyre, Ornaz, Nua Woman, Jade Forest, Elaver Sports, and others.
GetVantage’s dedication to providing growth-oriented opportunities and strategic alliances to India’s up-and-coming brands is demonstrated by this cooperation, stated GetVantage founder Bhavik Vasa, adding that Myntra’s platform will provide a good opportunity for the company’s participating portfolio brands to have better user engagement.
Launched in 2020, GetVantage’s Embedded B2B lending platform has a robust portfolio of almost 2,000 small businesses and has pioneered the concept of data-driven, digitally-delivered cashflow-based financing across 18+ sectors.
The goal of Myntra’s D2C program is to support the most innovative and promising fashion-forward D2C firms in India. Exposure to more than 150 million Myntra trend-focused users is its main goal.
In order to improve consumer interaction, participating brands will receive a special symbol on Myntra’s homepage, access to a brand-store ecosystem, and customised curation.
Through the D2C Rising Star program, Myntra intends to onboard 500 D2C firms in the fashion, beauty, and grooming sectors in an effort to boost the growth of made-in-India brands. Participating brands have benefited greatly; some have seen demand increase by an average of 2X.
Personalised consultative account management is available to GetVantage’s participating portfolio brands in order to maximise success. They may increase their client acquisition costs and expand their audience by utilising Myntra’s platform. Additionally, the D2C Rising Star program offers an exceptional customer experience to assist brands in building enduring loyalty.
