Innovative inner fashion and lifestyle brand, Naked Brand Group Inc. recently announced the launch of its women’s intimate apparel collection with two core groups of daily essentials, called ‘Naked Luxury’ intimates and ‘Everyday Naked’.
The collection has been designed by Carole Hochman, CEO, Naked Brand, and is said to provide effortless comfort and a “light as air” fit. The Naked Luxury intimates collection has been made from luxuriously soft Modal fabric with 360-degree stretch that naturally wicks away moisture, and the Everyday Naked collection has been constructed using premium Peruvian Pima cotton stretch fabric, which is feather light, soft and breathable.
Apart from the launch of the new collection, the apparel brand has also announced launching of a new line of intimate apparel, sleepwear, and loungewear designed to be responsive to the lives of active women. “My entire career has been focused around women’s intimate apparel and I know women want to feel comfortable and sexy in their underwear,” adds Carole.
Also Read – Global intimate apparel market to grow at a CAGR of 3.67%
The company’s men’s innerwear products are currently available through leading North American departmental stores and online retailers, including Nordstorm Inc., Hudson Bay, Amazon.com, and BareNecessities.com. Naked Brands continues to position themselves at the forefront of the intimate apparel sector with strategic partnerships and highly anticipated product launches. The brand has plans of entering into other apparel and product categories, and become a global lifestyle brand for both women and men.
