The sports and casual wear business New Balance has opened a premium brand store in the Viman Nagar area of Pune. Situated in the Phoenix Marketcity mall, the store sells clothing and shoes for both men and women.
This new store comes after New Balance opened its first branch in Pune at Phoenix Wakad earlier this year, demonstrating the company’s dedication to expanding in the Indian market.
Among the collection’s highlights are shoes with FuelCell and Fresh Foam X technology, as well as New Balance’s iconic models, such as the 1080, 550, 2002R, and 574.
With the launch of this store, New Balance India’s country manager, Radeshwer Davar, says the company hopes to reach a wider audience with its products and provide them with a better brand experience.
The new store is a component of New Balance’s larger plan to meet the region’s increasing need for fashionable yet high-performing shoes and clothing.
