Here comes Nykd All Day!
Nykd by Nykaa, the lingerie and sleepwear brand from Nykaa Fashion, has announced the launch of Nykd All Day.
The multi-brand fashion online platform thus introduces innovative athleisure, leisurewear and activewear with a focus on comfort and inclusivity.
Also, it’s a seamless transition from homewear to a dress that can also be worn outside anytime. Isn’t that what shoppers are looking for in today’s new normal world?
The new collection comprises the best of sports bras, leggings, tank tops, joggers, shrugs, tracks culottes and elevated basics such as T-shirts and lounge pants, amongst others.
And all these are exquisitely designed yet being simple – designs that are thoughtfully crafted with super soft fabrics, calm colour palette and modern silhouettes with a blend of technology.
Elated over the launch, Adwaita Nayar, CEO, Nykaa Fashion and Founding Team Member, Nykaa, said “We are excited to expand Nykd by Nykaa to include athleisure, leisure and activewear after successfully launching lingerie and sleepwear.”
Adwaita further added that with ‘Nykd All Day’,the aim is to blend high-quality athletic staples with versatile leisurewear to offer utmost comfort. Nykaa believes that Nykd All Day will deliver on both functional and comfortable products steeped in the latest innovations in fabric and fit.
The Nykd All Day range, starting at Rs. 399, will be available on Nykaa.com, the Nykaa Fashion website and app in addition to being available at the Nykaa Fashion store at Ambience Mall, New Delhi.
With the launch of Nykd All Day, Nykd by Nykaa has now expanded its portfolio to over 235 options offering more than 1,590 SKUs across lingerie, sleepwear, athleisure, leisure and activewear categories.