PRODUKT, one of the leading European fashion brands, launches in India under the fashion house of BESTSELLER India. It will be exclusively available across TRENDS stores and AJIO.
In a statement, the company said that the collection offers a complete wardrobe of effortless fashion for today’s active and urban men. A lot of styles are inspired by the ever-evolving indie and urban pop culture scene.
PRODUKT also announced its brand ambassador – rising Bollywood star Ishaan Khatter.
Vineet Gautam, CEO & Country Head, BESTSELLER India, says, “In a fashion forward country like ours, it’s important to stay relevant and create fashion solutions for everyone! And for us, PRODUKT does just that! It taps into a category of audience who are early adopters of fashion and are not afraid to experiment with their looks.”
BESTSELLER India is part of BESTSELLER, a family-owned fashion company founded in Denmark, Europe in 1975. BESTSELLER India currently has 225 exclusive brand outlets and is present in over 1,187 shop-in-shops in external multi-brand stores throughout India. Worldwide, BESTSELLER is present in 46 countries through more than 2,800 chain stores and 12,000 external multi-brand stores.
