The live showcase of carbon zero TENCEL™ fibres and Satya Paul by Rajesh Pratap Singh, Creative Director of the Satya Paul label was the finale of the Sustainable Fashion Day at the FDCI x Lakmé Fashion Week.
The showcase featuring ‘The Master’s Words’ collection and film ‘The Search’ was a mix of fashion, theatre and film curated to being alive a retro vibe.
The colourful and sustainable collection titled, ‘The Master’s Words’ paid tribute to the late Satya Paul, who passed away earlier this year and also launched the revolutionary carbon zero TENCEL™ fibres.
The upcoming ready-to-wear collection in association with the carbon zero TENCEL™ fibres by Lenzing was a stride in this direction and addressed the growing demand around circular fashion and carbon neutrality.
In addition to having a higher environmental value, the carbon zero TENCEL™ fibres will also feature the functional benefits of standard TENCEL™ fibres including gentleness on the skin, long-lasting softness, silky smoothness, enhanced breathability and colour retention.
These fibres are certified as CarbonNeutral® and Lenzing’s key initiative towards its goal of reaching net zero carbon emissions by 2050.
Having been with the Satya Paul brand, Rajesh Pratap Singh has always followed sustainability in his own practice, strived to make the brand more contemporary and also worked towards making it more sustainable not only in terms of production but also by using fibres that are sustainable.
Avinash Mane, Commercial Director, South Asia, Lenzing Group shared, “We are delighted to engage with like-minded partners, Satya Paul and Rajesh Pratap Singh to introduce first Indian collection made from carbon zero TENCEL™ fibre, a revolutionary product that offers an all-new level of eco-friendly selection to consumers with a third-party verifiable label.”
He added “We are pleased to see these fibres being transformed into impressive line of outfits by Rajesh Pratap Singh. The last couple of years have made it imperative that each one of us need to evaluate the impact our choices have on the environment. At Lenzing, we believe that together we can pave the way to a greener future for the fashion industry, by embracing the opportunity to fulfill consumers’ demand, who have been longing for fashion item that is good for them and the Earth, too.”
Giving a glimpse of the collection Rajesh Pratap Singh said, “This collection is a burst of optimism at a time of global volatility. ‘The Master’s Words’ threads together the past and present in 2021, where we take this journey to the next level by prioritising sustainable design, as we work with cleaner fabrics that are gentle on the earth. Several of the dresses, trousers, and shirts in this collection are made with carbon zero Tencel, a sustainable fibre produced by Lenzing.”
The showcase at FDCI X Lakme Fashion Week of the ‘The Master’s Words’ and ‘The Search’ was a mix of fashion and film. The show began with the film Search, directed and creatively put together by Rahul Bose.
Rajesh Pratap Singh kept the ethos of the Satya Paul style with athleisure, some dance tracks, along with trippy memories and contradicted it by the 70’s and 80’s looks of the collection.
Bringing in some of the practical styles for dresses, trousers and shirts, which were made from carbon zero TENCEL™, a sustainable yarn that is entirely biodegradable and its only residue is water that regenerates the earth.
For women, Rajesh dreamt up summer sheaths, minis, jackets with bralettes and pants, dresses, draped skirts, tunics; shirt waisted dresses, hoodies and joggers. The brand’s core – the sari also added to the traditional flavour of the collection.
Men’s suits, tees, shirts and trousers vied for the colour card with the womenswear collection; giving the male dresser bright, sartorial options for the coming season.
Lakmé is India’s no. 1 colour cosmetics and leading premium skincare brand from Hindustan Unilever Ltd. Lakmé has been the pioneer of the make-up and colour cosmetics in India since 1952 by launching numerous trends leading and high-performance products.