Designer Sanjay Garg has recently unveiled an e-commerce store for his luxury brand Raw Mango, known for its contemporary Indian handwoven textiles crafted using traditional techniques.
Apart from entering the online retail space, Raw Mango has also debuted its Spring/Summer 2020 collection called ‘Between’ on the e-store, which will also offer some of the classics and bestsellers by the label.
Though the brand had originally scheduled the launch of the online store later this year, the same was shifted to a prior date in the wake of the COVID-19 pandemic and the nationwide lockdown.
“As the world faces unprecedented times, given the accelerated shift to the digital space in the way we engage with brands and each other, I believe it is important to embrace innovative methods to reach our audiences,” shared Sanjay.
He also added that Raw Mango hopes to keep adding more value to the experience of its customers who trust the brand for offering highest quality and thoughtful designs, and strives to serve its online customers “while staying true to our philosophy of preserving, conserving handloom and celebrating India’s rich culture and craftsmanship.”
Established in 2008, Raw Mango at present has 4 physical stores in Bengaluru, New Delhi and Mumbai.
Its new online store ships across India and internationally.