Continuing with its growth journey, Reliance Brands Limited (RBL) has now inked a long-term distribution agreement with Valentino to bring to India the most established Italian Maison de Couture.
Maison Valentino, which is synonymous with inclusiveness, uniqueness and creativity, is a leading Italian institution in the fashion and luxury sector.
The brand is currently present in over 144 locations through 212 Valentino directly operated boutiques and over 1,300 points of sale.
In a statement, RBL said that through this long-term partnership, it will collaborate with Valentino to open its first boutique in Delhi, followed by a flagship store in Mumbai.
The first store is due to open in 2022 by the end of the summer, with the flagship store in Mumbai to follow in the coming months. The stores will stock a complete range of womenswear, menswear, footwear and accessories of the brand.
“Valentino needs no introduction in India. Founded by the legendary Italian fashion designer Valentino Garavani and Giancarlo Giammetti, Valentino has gone through impactful creative evolution under the current Creative Director Pierpaolo Piccioli and CEO Jacopo Venturini heralding the brand into contemporary luxury while leveraging its heritage as the most established Italian Maison de Couture,” said Darshan Mehta, MD, Reliance Brands Limited.
He further added that the brand’s infectious romanticism, signature codes and bold use of colour has strong resonance in India. This partnership will help make the brand more accessible to its Indian customers and build a new tribe of Valentino connoisseurs.
“As per the new business model, we are leveraging the strong relationships between the brand, its sales force and the customers, hinged on our Couture values – obsession for detail, creativity and client centricity – that together with human capital and teamwork are at the core of the company culture and the main drivers of its evolution,” said Jacopo Venturini, CEO of Maison Valentino.
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