House of Pataudi (HoP), one of the leading ethnic and occasionwear brands of the country, has unveiled its first store in Bengaluru.
The store will serve customers with a range of styles and designs across fashion and footwear categories ahead of the much-awaited festive season.
On the launch, Saif Ali Khan, Co-owner, House of Pataudi, said that this is an important milestone in the brand’s journey and the patrons are in for a treat with some exquisite designs this upcoming season.
Spread across 1,500 square feet, the outlet hosts the brand’s smart everyday ethnic line, Rozana, along with its exquisite festive collection called Jashn and the extravagant wedding range, Riwayat.
Operating in the bridge to luxury (BTL) and premium segments, the brand works with the finest craftsmen and enables shoppers to access crafts like Kantha, Kashidakari, Mirror Work, Gota Patti and traditional Indian fabrics like Kota and Banarasi brocades, to choose from.
Speaking about the launch, Afsar Zaidi, Founder and Enabler, Exceed Entertainment, said that he is certain that this will serve as a channel for shoppers to sample the unique collection besides getting a chance to feel the Pataudi legacy.
The brand is looking at growing its experiential presence in new cities and towns for audiences to experience the opulence of the Pataudi heritage.
Manohar Kamath, CXO and Chief – Myntra Fashion Brands, Myntra, also commented on the evolution of the brand as it explores multiple facets of the customer shopping journey.
HoP was launched in 2018 and is co-owned by Myntra, Saif Ali Khan and Exceed Entertainment.
