Salim Merchant and Sulaiman Merchant have collaborated with Styched – a production-on-demand fast fashion company – for the launch of their own fashion label.
Inspired hugely by their iconic songs, hobbies and personal interests, their maiden collection will be a line of T-shirts based on their hits songs.
The collection aims to recapture their musical brilliance of chartbuster hits like “Kurbaan Hua”, “Shukranallah”, “Chak De India” and “Yeh Hausla Kaise Jhuke.”
“We are super excited! My style is not about big brands and labels; hence it is important that our fans and followers relate to our fashion line and we feel proud to wear it ourselves and not just have it as a brand for sale. I am excited to wear each and every piece as I step out,” said Salim.
“This is a significant partnership for us at Styched. We aim to translate celebrity’s persona into relatable apparel and establish connect with fans and enthusiasts and Salim-Sulaiman would resonate so highly with the audience,” Durga Dash, COO of Styched shared.
The collection will be shipped worldwide especially for the fans in USA, Canada and the UK.