Many brands and retailers are exploring growth in plus size segment and now leading retailer Shoppers Stop, has launched ‘U R You’, a brand for plus-sized men and women.
The company’s move is in line with strengthening its private brands which are considered its key strategic pillar of growth.
U R You offers sizes from 2 XL to 7 XL.
Venu Nair, Customer Care Associate MD and CEO of the company said, , “Launch of U R You is not only in line with private brands being the strategic pillar of growth but also our purpose of inspiring our customers to look good and feel confident by fulfilling their lifestyle choices. There are very few brands that offer trendy fashion with larger sizes.”
Having 97 department stores, Shoppers Stop also operates 8 premium home concept stores. The brand’s diversified Omni channel offering spans over 800+ recognised and trusted brands across an incomparable range of products that together serve the overarching objective of delivering customer delight.
Bharat Tex Special Report 2026 
