Aditya Birla Fashion and Retail Limited (ABFRL) and 1M1B (One Million for One Billion) have joined hands and announced the launch and implementation of the Green Jobs and Sustainability Accelerator programme in climate change.

The program aims to create awareness and encourage the participation of young minds in the fight against climate change. ABFRL partners with 1M1B to mobilise youth for climate change action.

ABRFL is one of India’s leading fashion companies and 1M 1B is developing and mobilising the future technology workforces.

A pilot conducted by ABFRL and 1M1B in January 2023 saw participation from over 545 CBSE schools. Starting from April 20, 2023, the programme will be scaled and will be operational in over 25,000 schools and colleges.

As a part of this initiative, ABFRL will give 20 students internships and workplace experience. The Green Jobs and Sustainability Accelerator by ABFRL and 1M1B is a seven-day programme, and students from various schools and colleges will be invited to participate.

Various industry partners will engage the students to provide them with internships, workplace experience, and project opportunities in the sustainability space. The top student team will be invited to present their work at UN headquarters in New York this year at the 1M1B Activate Impact Youth Summit.

Ashish Dikshit, MD, ABFRL said, “This partnership with 1M1B will enable the students to understand the evolution of socioeconomics and the needs for new skills and knowledge to understand the Climate Change action.”

Dr Naresh Tyagi, Chief Sustainability Officer, ABFRL and Co-Chair of the Green Jobs and Sustainability Accelerator said, “The future of work is green, and the future of workplaces is the youth of today. The Green Jobs and Sustainability Accelerator is based on the 3 pillars of Sustainability – the purpose of large structures and systems, the purpose of individuals and the purpose of future generations. ABFRL is the first industry partner to host the top 20 students for various workplace experiences and internships, creating long-term value for our stakeholders.”

Manav Subodh – Founder of 1M1B and Co-Chair of Green Jobs and Sustainability Accelerator said, “The partnership with ABFRL will support scaling this effort across India. We believe that education and first-hand experiences are critical in developing a sustainability mindset and effecting change in today’s youth, who will be part of the future workforce.”