Skechers, the athleisure and footwear brand, has launched a dedicated brand outlet in Patna’s City Centre Mall to engage with shoppers in Bihar. On 4th July Skechers collaborated with the NGO Youth Sports Welfare Foundation, actress Nushrratt Bharuccha and cricketer Ishan Kishan to organise a ‘Skechers Community Goal Challenge’ event.
“Growing our reach in Patna with our incredible store at City Centre Mall showcases our commitment to bringing quality sportswear and a grand shopping experience to our customers,” shared Rahul Vira, CEO of Skechers Asia Private Limited in a press release. “The Skechers Community Goal Challenge was an incredible opportunity to engage with the local community, promote active lifestyles, and support the Youth Sports Welfare Foundation in empowering youth to chase their sporting aspirations. Witnessing everyone join for such a significant cause was truly gratifying.”
Throughout the community challenge, participants jointly completed a 1,000-kilometer run starting from the new Skechers store, with Bharuccha and Kishan finishing the final kilometer. Furthermore, Skechers donated shoes to the Youth Sports Welfare Foundation through the event.
Ishan Kishan, Skechers brand ambassador, shared, “Taking part in the Skechers Community Goal Challenge in Patna has been a really satisfying experience.”
“Patna Community Goal Challenge has been an awesome experience for me,” said Bharuccha. “It’s extremely inspiring and it was amazing to see the neighbourhood come together to stay active and support such a precious cause.”
Bharat Tex Special Report 2026 
