Triumph International’s in-house innerwear brand, Sloggi, introduces a new movement, ‘move comfortably through our world’ with the aim to redefine the innerwear category.
The brand is focused to launch its innovative and prominent product line across markets, including India while targeting Gen Z between the ages of 18-25 years.
The brand offers a trendy and comfortable range of innerwear with minimalistic and practical designs that negate distress and discomfort for longer exposure. The brand’s aesthetic revolves around simple and classic understated pieces. Moreover, as a part of their ‘nothing that should hold us back’ belief, the brand has also introduced a size-inclusive collection.
Additionally, its thoughtfully designed ‘Body Adapt’, ‘Zero Feel’ and ‘Go All round’ lines are getting wildly popular offering comfort and versatility.
The product is available on Triumph International stores and e-commerce platforms like Myntra, Nykaa, Amazon, TataCLiQ, Shoppers Stop and Lifestyle Stores.
Bhavin Devpuria, Marketing Head, Triumph International-India and Sri Lanka, said “With rapid urbanisation, growth in organised retail and surge in e-commerce platforms, we are expecting spike in demand for sloggi in India, over the next five years.”
He further added “Specifically designed for the youth, sloggi’s product innovation and focus on comfort, will be a key driver of growth. Additionally, with over 50% population, under the age of 30 and more women joining the workforce, market potential for intimate wear in urban and semi-urban cities, is bound to fuel the opportunity.”
