The Sock Street (TSS), a direct-to-consumer (D2C) lifestyle brand that redefines socks as a fashion necessity, founded by Shobhit Gaur, a seasoned media industry veteran, has announced leadership changes.
Chief Business Officer (CBO) Saurabh Srivastava and Chief Executive Officer (CEO) Udit Mayor have joined the leadership team. This dynamic group will push the boundaries of sustainability, innovation, and global brand expansion.
Speaking about the future of TSS, Shobhit Gaur stated that the goal of The Sock Street is to revolutionise the socks business and become a globally sustainable organisation. Being a Rs. 100 crore (US $ 11.62 million) firm during the next two years is the goal with this objective. The company is eager to reinterpret what socks mean to consumers with audacious goals and a well-defined growth strategy. With plans to add 500 dark locations, the company is hoping for quick growth and to become a global leader in the lifestyle necessities industry.
Udit Mayor went on to remark that he was honoured to guide The Sock Street into its next phase of expansion with a gifted group of people who are dedicated to sustainability and creativity. He comes from a solid pedigree in sock manufacturing for the past 2 decades. Udit will spearhead the company’s growth and execution strategy with his proficiency in operational excellence and brand strategy.
Saurabh stated that working at The Sock Street is a fantastic chance to have a lasting influence by implementing audacious tactics that appeal to consumers and create a sustainable future. Saurabh has more than 13 years of expertise in brand development, digital marketing, and growing companies in cutthroat industries. In order to promote profitability and long-term growth, Saurabh, who most recently oversaw digital marketing for Popeyes under Jubilant FoodWorks, will supervise vital business functions, such as supply chain management, finance, sales, marketing, production, and procurement.
