By acquiring Redwolf, a company specialising in pop culture apparel, The Souled Store has broadened its selection of unique designs and innovative offerings. As a result of this acquisition, the founders of Redwolf—Vivek Malhotra, Rahul Jaisheel, and Ameya Thakur—will now be a part of The Souled Store team.
Vedang Patel, a co-founder of The Souled Store, expressed his enthusiasm for the acquisition, mentioning that the team is thrilled to welcome Redwolf. He emphasised that Redwolf’s creative spirit and dedication to fandom-related goods align well with The Souled Store’s ambition to be India’s leading destination for pop culture.
Vivek Malhotra, a co-founder of Redwolf, stated that the collaboration with The Souled Store represented a logical step towards their objective of providing premium pop culture merchandise to Indian customers. He further noted that, being avid fans themselves, the team looks forward to leveraging The Souled Store’s extensive reach to further enhance the brand.
The Souled Store currently features over 200 licenses, including prominent names such as One Piece, Marvel and Naruto. It retails a variety of apparel, encompassing footwear, linen shirts, and cargo pants, through online platforms and brick-and-mortar stores across India.
