Pop culture brand The Souled Store has expanded its presence with the launch of its first physical store in Lucknow, located at the Lulu Mall. The store has an extensive collection of exclusive merchandise, including limited edition T-shirts, shirts, jeans, cargos, joggers, co-ord sets, sneakers, action figurines, hoodies and more.
For the unique customer shopping experience, the store features a ‘drop the hammer’ challenge where visitors are allowed to swing for a chance to win exclusive merchandise and discounts
Vedang Patel, co-founder of The Souled Store, shared his excitement on the launch by commenting, “Because of its diverse and rich culture, Lucknow is the ideal location for us to launch our brand. Our goal is to provide a platform where individuals can express themselves through pop culture and fashion, and we think that our distinctive products will help us connect with our audience”
In its expansion strategy, the brand is taking significant steps to open more outlets across India.
