Samoh, the ethnic wear brand under Tata Group’s retail arm Trent Ltd., has opened its first store in Hyderabad. The flagship outlet in Venkatagiri, Jubilee Hills, covers 4,000 sq. ft. and is Samoh’s fifth store in India.
“We are excited to bring our first store to Hyderabad,” said Trent CEO Venkatesalu P. “We believe this new location will resonate with those who value refined elegance in their wardrobe.”
Samoh, which launched in April 2023 with its first store in Lucknow, offers premium occasion wear for men and women. The brand now has stores in Bengaluru, Lucknow, Mumbai, and Hyderabad.
Trent Ltd., established by Tata Group in 1998, also oversees apparel brands Westside, Zudio, and Utsa, along with the beauty and decor brand Misbu and the Star Bazaar supermarket chain.
