It is anticipated that Tata’s Trent outperformed other Indian apparel chains in the most recent quarter, surmounting low consumer spending and slow demand through the quick expansion of its affordable, youth-oriented stores.
Zudio is a popular destination for young people on a tight budget who want to periodically update their clothes. The store offers everything from dresses to perfume for less than Rs. 999.
As a result of increased costs, competitors have been compelled to hike prices; shoe retailer Metro Brands has even removed shoes priced less than Rs. 1,000 from its inventory. Price increases have an even greater negative impact on sales since consumers are still picky about their spending because of sticky inflation.
“For Trent, a good performance makes it a star but at the same time the kind of companies it competes with directly or indirectly have been performing poorly,” said Arvind Singhal, chairman at business management consultancy Technopak Advisors.
Trent, the company that introduced Zudio in 2016, has shown greater growth in recent quarters than Shoppers Stop and Arvind Fashions, which holds a Tommy Hilfiger licence. Since then, Zudio has added 460 locations around India, bringing Trent’s total number of outlets to 715 as of 31st December. Comparatively, Aditya Birla Fashion and Retail, the owner of Pantaloons, had 4,753 stores, Unlimited operator V-Mart Retail had 454 stores, and Shoppers Stop had 105 department stores.
Bharat Tex Special Report 2026 
