Sportswear company TechnoSport has announced the opening of its first exclusive brand store (EBO) in Indore. On 24th April 2025, the store debuted in Phoenix Citadel Mall, introducing the brand’s performance, innovation, and style combination to Central India. After TechnoSport’s quick rise throughout South India and its robust online presence throughout the country, this launch marks a significant turning point in the company’s growth plan.
The new store, which is 1200 square feet in size, provides Indore residents who enjoy active lifestyles with an engaging shopping experience. TechnoSport’s foray into the Central Indian market with this store launch brings the brand even closer to the country’s northern regions.
Consumers can explore the cutting-edge Cotflex collection, an athletic wear line designed to meet the needs of the spring and summer months. Antimicrobial technology for freshness and hygiene is one of the collection’s key features.
The store’s product mix includes both TechnoSport’s top-selling items and recently popular items that have been carefully chosen to suit Indore residents’ tastes. Ideal for the spring and summer Technosport UPF50+ fabric’s featherlight design, superior breathability, and quick-drying qualities shield skin from UV radiation and sun damage.
TechnoSport Director Sandeep Jhunjhunwala made a statement regarding the launch, stating that it is a significant milestone for TechnoSport to build its first store in Central India, especially in a bustling metropolis like Indore. Indore is a great fit for the brand because of its youthful population and active lifestyle. The business is thrilled to join Indore residents in their quest for health by introducing them to cutting-edge sportswear.
This is TechnoSport’s first store outside of Southern India, and the company is delighted to have chosen Indore, said Puspen Maity, CEO. Through the website and other markets, the brand has shown significant growth in Madhya Pradesh and Chhattisgarh. In light of this encouraging reaction, TechnoSport intends to expand its footprint in Central India by opening six more locations this fiscal year.
