Come 9 May (Sunday) and it’s Mother’s Day!
To honour mother’s love and everlasting impact, Madame, the renowned women’s fashion brand, is launching a video campaign ‘Thank you, Maa’ on Mother’s Day.
The campaign showcases the bond between a mother and a child. Through the video, Madame beautifully brings out the emotional, supporting and always understanding nature of a mother.
Pleased over the launch of the campaign, Akhil Jain, Executive Director, Madame, averred “The purpose of this campaign is to remind ourselves of the special place mothers hold in our lives and the ways in which they make our lives easy and beautiful, sometimes unbeknownst to us.”
Akhil further added that the core objective behind the campaign was to secure customer’s trust and faith in Madame – akin to the trust and faith they have in their mothers.
While thanking Harshit Ralhan for his contribution to the ideation of the campaign, Akhil also said that true to its continual commitment to the spirit of Indian women, the campaign reflects the ideology of the brand.
Both mothers and Madame are not subject to the tides of changing times, said Akhil adding that the feeling of reassurance is implicit and refreshing.
So, watch out for the unique video this Sunday!
Madame, launched in 1993, caters to a wide range of apparels, handbags, footwear and accessories for women, and also offers fast fashion in-trend merchandise, casualwear and partywear.