Leading Japanese apparel retailer Uniqlo has launched its official online store through a brand new website and mobile application, making LifeWear more accessible to customers nationwide and providing a faster and convenient shopping experience.
In India, the company is eyeing 15 per cent of its total sale through online.
Tomohiko Sei, CEO, Uniqlo India said on this occasion, “We are excited to expand our business online and offer customers a unique Uniqlo shopping experience through the e-commerce platform, which complements the offerings of our physical stores. Our aim is to make high-quality, comfortable and functional apparels easily accessible from the comfort of your home, especially, during these challenging times.”
The retailer opened its first store in India in October 2019 in New Delhi, and now has a total of six stores in Delhi-NCR. It is also planning to open stores in other Indian states.
It is also confident of achieving the 30 per cent local sourcing norms as mandated under the FDI policy for single-brand retailers in India. However, the company did not disclose the present local sourcing.
“This is one of our big responsibilities and commitments to increase the local sourcing for business in India. This is one of our first priorities,” said Tomohiko Sei.
Through the new online store, customers now have the option to either receive their purchases through home delivery or avail the feature of ‘Click and Collect’ at a Uniqlo store of their choice with no minimum purchase amount.
In October 2020, Uniqlo India had launched a strategic initiative ‘Shop From Home’ in response to customer needs during the COVID-19 surge. This transitional service was a build up to full-fledged e-commerce operations.
The new online store offers nationwide delivery of a complete line-up of LifeWear items for men, women, kids and babies.