As companies swiftly transition into digital retail and online reach strategies, Relaxo Footwear has appointed Vishal Pathania as the new Assistant General Manager (AGM) & Head of Digital Marketing and Performance.
Pathania will be working on the digital presence and online marketing initiatives of brands including Sparx, Bahamas and Flite.
The new AGM has a diverse work portfolio and work experience in the domain for over a decade. He has worked with brands like Hindware Home Innovation, Timex Group and Micromax, among others. Pathania holds expertise in digital marketing, e-commerce and brand performance.
In Hindware Home Innovation, Pathania served as the Senior Manager (Lead) – Digital, Social, D2C and Performance Marketing from February 2023 to November 2024. The role was explicitly directed towards enhancing the brand’s digital transformation and building successful social media and digital platform-based strategies.
He worked with Timex group in for four years until 2023 as the Assistant Manager – Digital/D2C and Performance Marketing and was later promoted as the Manager(lead) for the post. Prior to this, he was with Micromax Informatics for nearly 3 years till 2018, as the Assistant Manager – Social/Digital/D2C and E-commerce Marketing.
His strategies for social media and digital space have yielded results by increasing the brand’s online engagement and visibility.
Relaxo Footwear’s appointment of Pathania is aimed at bolstering its e-commerce and D2C growth. His extensive digital marketing experience will be instrumental in enhancing the company’s digital marketing strategies and customer engagement.
