Bostreet has launched its first collection exclusively on Myntra with over 1,000 styles.
According to reports, the women’s fashion brand, which has launched its collection on the fashion e-commerce platform, is targeting Gen-Z and early millennial shoppers.
This it is, reportedly, doing to make early inroads into the lucrative women’s fashion segment and expects its affordable prices to drive sales on Myntra.
It may be mentioned here Bostreet was primarily launched as Stargate Club in early 2020, which has revamped to cater to its new generation of consumers and has also launched its app and website of late.