The innerwear BRAND Zivame, owned by Actoserba Active Wholesale Private Limited, saw a 34% increase in net loss in the fiscal year 2024. Sales of the brand also decreased by 42% during the fiscal year.
The online lingerie retailer Actoserba Active Wholesale Private Limited, also known as Zivame, reported revenues of US $ 22.87 million for the fiscal year 2023–2024, a 42 per cent decrease from the previous fiscal year, said reports.
The total amount spent by Zivame for the fiscal year 2024 was US $ 27.73 million. During the fiscal year, the company’s losses increased to US $ 4.62 million. Nonetheless, as the category gains traction, particularly in the comfort wear and lingerie categories, the Indian women’s innerwear market is anticipated to expand through 2025. Zivame sells women’s loungewear, sleepwear, and innerwear directly to consumers via its website.
