Delhi’s fashion market welcomed a new eco-conscious entrant this November as Zoiya, led by founder and CEO Siba Panda, officially launched. The brand is committed to redefining fashion by integrating sustainable practices and materials such as hemp and bamboo into its designs.
Zoiya’s launch showcased stylish collections that garnered praise from attendees. The brand emphasises reducing environmental impact by using plant-based fibres, which require less water and produce lower carbon emissions than traditional fabrics.
Siba Panda, with over 24 years of industry experience, envisions Zoiya as a catalyst for change. Beyond offering elegant, sustainable clothing, Zoiya supports rural communities by sourcing natural fibers from local artisans, empowering farmers, and fostering fair trade practices.
By championing sustainability, Zoiya positions itself as a disruptor in the fashion industry, encouraging consumers to embrace mindful choices that benefit both the planet and rural economies. The brand’s ethos merges style with responsibility, offering a compelling alternative to fast fashion.
