Zouk focusing on physical retail

Zouk, an online fashion accessory brand, is planning to expand its presence in physical retail and launch its exclusive brand outlets (EBOs).

As of now, it is available in around 30 retail touchpoints and plans to reach 100 touchpoints in the near future. Currently, its D2C website contributes 65 percent of the total revenue and the remaining 35 percent comes from marketplaces.

Media reports quoted Pradeep Krishnakumar, Co-Founder & COO, Zouk saying that from next fiscal onwards, we plan to foray extensively into the offline side. We plan to open our first five stores across metro cities and build a lot of intelligence before we expand further. These all will be company owned and operated. Based on these learnings, we will expand further and consider opening up franchise stores in the future. We also plan to expand to marquee large-format retail brands and are already in touch with a few players for this. All these will see us make significant investments in this direction.

He further added that we want to leverage the offline presence as a large chunk of consumers still shop offline when it comes to the categories where we are present. The average size of our store will be around 300 sq. ft. – 1,000 sq. ft.

The brand is also taking its products to the international platform via the online route to North America, Europe and the Middle East.