Moving beyond a fashion company, PDS Multinational Fashions Limited is gearing itself for the next phase of growth, which is driven by expanding geographic footprint, catering to new categories and increasing wallet share through strategic sourcing agreements.
The company is taking steps to further strengthen its brand positioning and augment the corporate governance at PDS and its key subsidiaries. Such a robust governance framework enables PDS and its key entities to benefit from a diverse and highly experienced Board of Directors.
With an aim to exemplify simplicity and agility, the company has changed its name to “PDS Limited” (subject to required regulatory approvals). The new name ‘PDS Limited’ associates with the core values of integrity, transparency and customer-centricity and positions the brand as a global, collaborative, digital and ethical platform. Digitisation is one of the key priorities of PDS to enable innovation, efficiency and the creation of multi-channel business opportunities both horizontally and vertically. Hence, PDS has encompassed the word “Digital” in the new logo. The company also has recently revamped its website to showcase its new and contemporary approach.
It has further augmented its Board with the appointment of two new directors. With this addition, PDS now has five new Board of Directors. With their diversity, experience and global backgrounds, the new Board of Directors is going to steer PDS in its next phase of growth.
Tarun Khanna, a Jorge Paulo Lemann Professor at the Harvard Business School, and Faiza Seth, Co-founder of PDS Multinational, ex-Lehman Brothers with MBA from the Graduate School of Business at Stanford University are part of PDS’s Advisory Board.
Additionally, Sunil Srivastav, ex-Dy. Managing Director Corporate Accounts Group in State Bank of India has joined the Board of Directors of Techno Design (HK), a key subsidiary of PDS.
“The new name reflects our evolution, while we retain our core values. We provide an agile, flexible and globally scaled platform for customers across geographies and categories. Further, I would also like to extend a warm welcome to our newly appointed directors, who bring strong global and cross-functional expertise to the PDS board and help our journey of value creation for its stakeholders,” said Pallak Seth, Vice Chairman of the company.
Sanjay Jain, Group CEO further added “We have evolved as our clients’ business has evolved over the years. We have grown and tailored our service offerings to suit their uniqueness. Our goal has always been to facilitate our clients with end-to-end solutions. With the keen design sense, extensive industry experience and adoption of the latest technologies, PDS is enabling the retailers and brands around the world to cater to the fast-evolving tastes and preferences of consumers.”