Know in the Indian lingerie market for their domestic brand ‘Romance’, Delhi- based V K Bajaj & Co, is an ISO 9001-2000 certified company which specializes in bra manufacturing. While its brand is exported to Kyrgyzstan and Kazakhstan, besides having a major presence in the domestic market,the company is also supplying to mass retailers like Walmart and Reliance Retail.
Following international trends in lingerie, the company is making an investment of around Rs 3.5 crore on seamless technology to product the latest craze in the lingerie segment – seamless bras for complete comfort.
“We are making fancy bras from more than two decades and we have established ourselves as a good player. Now seamless bra is also in demand so we plan to start these. Initially we will install four seamless machines in our new unit at Bawana (Delhi). We are hopeful to start sampling very soon,” said VK Bajaj, Director, V K Bajaj & Co in an interaction with Apparel Online. Currently the company has 270 stitching machines producing 24,000 pieces daily.
The company which is working to expand its market reach is exploring the potential of its products in Oman. It is also looking to upgrade its factory with automation for superior quality.
“The lingerie manufacturing industry is changing drastically and better machines are being used for not only better quality, but also in deskilling the operations to reduce dependency on workers. There is an acute shortage of labour and this has increased the demand for automated solutions,” concludes Bajaj.
