Xi’an Typical Industries proud owners of Typical and Vetron sewing machine brands are among the handful of companies who have not only captured the Chinese market in sewing technologies but also the international market of automates through its European subsidiary. Over the last few years Typical has invested heavily in R&D and also is acquiring technical know-how to offer many new technologies and workstations. The quest for leading edge in R&D has led to the formation of the German subsidiary of the company in Kaiserslautern, employing German engineers and staff from famous European sewing machine manufacturers and working only on the R&D. This cutting edge focus of the company on R&D made it suitable partners for Vibemac at the B2B India Millennium Event and going forward the top managements of both the sewing pioneers have joined hands for giving turn-key solutions to denim jeans manufacturers anywhere in the world. “Vibemac has been very comfortable with the quality of our machines and also we are not into the competing product segment rather the complementing segment,” asserts Manoj Kumar Gupta of Xian Typical Sewing Machines India who assures there machines are at par with the Japanese pioneers, both in terms of the machines quality and after-sales service.
Manoj claims that the reputation of the ‘Typical’ brand of sewing machines is so good that once a customer buys machines from the company then they never go for any other sewing machines brand. “Coimbatore-based K G Denim is our oldest customer of Denim products for the last 7 years and they have replaced all their old machines with the sewing machines from Typical,” adds Manoj. Some of the esteemed clients of the company in Bangalore are Gokaldas Exports, LT Karle, Bombay Rayon, Mandhana Group, Mudra Apparels, K Mohan, Gilwood, Texport Garments, Gokaldas Images, Texport Overseas, Indus Intex, Inspiration Clothes & U, Kiran International and Birdy Exports. Another growth area for the company has been the heavy duty segment of leather goods manufacturers in Delhi and Kanpur. “We recently did a project with Savi Leathers of Noida and sold about 185 sewing machines and similarly we have a lot of customers in North India with 200 sewing machines or more for Leather Garments and upholstery,” shares Manoj. “We are planning to open our office in India within this year for providing better sales and service support to our customers,” continued Manoj.
To cater to the complete market segment from the top apparel manufacturers to small regional hubs, Typical has three segments of sewing machines all equipped with direct-drive motors. First are the sewing machines with clutch motors; second in line are the semi-automatic machines with electronic motors; and the top end being the fully loaded machines with features like under-bed trimmers. As far as Vetron machines are concerned, they are developed and manufactured in Kaiserslautern, Germany, for heavy duty applications. Vetron is the first of a kind machine with no pulley and a 5 step motor to control thread tension, presser bar, presser foot, under-bed trimmer and machine feed. Presently long arm sewing machines are being developed for products like high quality tents and parachutes for extremely cold areas. Developing such machines for garments is the company’s next target but it would still take 1 or 2 years more. “We are still taking industries feedback on the product, which will make them more user-friendly and practical in application. Besides we are keeping a tight control over costs to maintain its competitiveness in the world market,” explains Manoj.
With such a comprehensive product portfolio, Typical is re-strategizing for penetrating deeper into the market to address smaller players by working not only with big and organized dealerr like Turel Group, but with smaller and regional dealers like Mack Sewing Systems of Gujarat. “Our annual sales figures have been stable for the past few years but with the improving market economies we intend increasing our sales by 25%,” concluded Manoj.
Bharat Tex Special Report 2026 
