In an interesting development, Lucknow-based AMA Herbal Group has come up with Bio Indigo PReR – Next Gen Indigo, claiming it’s the world’s first Biochemically modified pre-reduced natural indigo in liquid form, Geotagged, cost-savvy, and made in India!
In a statement, the company said that Bio Indigo PReR is an extraordinary blend of innovation, sustainability, and cost-effectiveness that promises to redefine the landscape of indigo dyeing.
Indigo dyeing is conventionally associated with significant environmental impact due to its chemical synthesis process and extensive water consumption. However, Bio Indigo PReR revolutionises this narrative with the following key features like no hydrogenation or electrolysis, reducing energy consumption, no airtight packing required, thereby easing logistics. It also decreases hydrosulphite use, lowering landfill waste and is compatible with existing systems, with no extra machinery needed.
This natural indigo also creates jobs for farmers and supports rural communities.
In addition to these features, Bio Indigo PreR holds globally recognised certifications such as GOTS VII and ZDHC 3, reaffirming its commitment to sustainability and industry-leading standards.
Yawer Ali Shah, Co-founder & CEO, AMA Herbal said, “In an era where sustainability is paramount, Bio Indigo PReR represents a ground-breaking innovation that aligns with the global movement towards environmentally responsible practices in the textile industry. “By offering a viable alternative to conventional indigo dyeing methods, we are paving the way for a more sustainable future while preserving the rich heritage of natural indigo.”
