Youth fashion brand Wrogn gets a new face – AB de Villiers (ABD) for its new activewear line ‘Wrogn Active’. The men’s casualwear brand has Indian cricket team captain Virat Kohli as its brand ambassador.
Both these players have been sharing the dressing room for over a decade now. ABD is really excited to be a part of the company alongside his RCB companion Virat Kohli.
He comments, “I look forward to connecting with my fans in India and inspiring them to choose Wrogn Active for their fashionable sportswear and activewear needs.”
The brand ventures into the fashionable sportswear as there is a shift in consumer preferences. Consumers prefer more of activeness, comfort and durability rather than the existing sedentary lifestyle.
The new collection will feature more than 100 styles of different apparel categories such as T-shirts, joggers, shorts, sweatshirts and hoodies.
Wrogn, which was launched by Universal Sportzbiz Pvt. Ltd. in 2014, finds a great potential for fashionable sportswear in India.
With the ace South African Batsman ABD as the face of its fashionable sportswear brand Wrogn Active, the company is optimistic to build a strong connection with its customers.