Scoop X Pure will now take place at The Old Truman Brewery, on 7–9 September 2021. Pure Origin will also co-locate with Scoop X Pure, to unite the entire fashion supply chain under one roof.
“We have made this change in order to create a more curated show on a blank canvas that allows us to capture the essence of Scoop and Pure London, whilst ensuring the safety and comfort of all involved,” The organiser said in a press release.
Karen Radley, Founder and MD, Scoop informed, “We have been working hard behind the scenes to ensure that this new offering is the very best it can be and have therefore made some changes to our original plans.”
Situated in the heart of Shoreditch, Scoop X Pure will be at the very centre of one of London’s creative hubs. As Scoop prepares to launch menswear, the former home of Jacket required offers the perfect location.
Scoop X Pure will showcase a highly edited line up of fashion, home and lifestyle collections.
“With wider aisles and more floor space, we will be able to create an open environment in which social distancing is possible, whilst capturing the character of Scoop X Pure. Shoreditch is one of London’s fashion hubs, and with such a dynamic and creative atmosphere we are confident that Scoop X Pure will provide a new and exciting buying experience this season,” said Gloria Sandrucci, Event Director, Pure London.