Fashion Revolution & Lakmé Fashion Week reveal the TENCEL™ “Fash-up” with Doodlage, Rossebelle and Door of Maai

by Anjori Grover Vasesi

01-February-2019  |  3 mins read

Day 2 of Lakmé Fashion Week Summer Resort 2019, saw the Fashion Revolution and Lakmé Fashion Week come together to unveil the “Fash-up” initiative with three talented designers hailing from different parts of India, to present their upcycled creations.

Known for their commitment to sustainability, Rossebelle from Chennai, Door of Maai from Kolkata and Doodlage from Delhi, were allotted 500 panels of TENCEL™ Micromodal to re-imagine and create collections respective to their creative flair.


Started in 2016, the brand purchased old leftover stock and over-requested fabrics from companies and designers and beautifully reused them to create stylish garments. Dubbed “Enduring Nineteenth”, Rossebelle’s TENCEL™ collection sought inspiration from the dramatics of the19th century that translated into silhouettes via oversized sleeves and intricately ornamented details. Techniques such as French knots, ruffles, embellished necklines and smocking on the sleeves, lent ample character to the garments that followed colourways dominant of nudes.


Designer Pooja Gupta’s ‘Door of Maai’ (DOM) follows the notion of ‘Wear Ethnical Wear DOM’. The brand prides itself in incorporating environment friendly fabrics – GOTS certified, organic cotton or Khadi, throughout each of its collections. For the TENCEL™ partnership, DOM leaned on the Victorian era to create a collection dominant of tonal white-on-white and beige-on-beige lace work over feminine silhouettes. Voluminous shapes that emphasised drapes and easy tailoring, made for a carefully curated Ready-To-Wear line that seamlessly transitions from day to night. Details such as hand embroidery, pleating, pin tucks, angular lace inserts and frills, made up the collection.


Kriti Tula’s ‘Doodlage’ label is a champion in the industry, well known for their re-designing, re-constructing and re-cycling of good, second hand clothing. Taking the same ethos forward, Doodalage presented a collection inspired by the evolution of the flower girl for its TENCEL™ partnership.

The resulting collection was a feminine, light, and relaxed line boasting of silhouettes high on comfort.

Little floral hand embroidery cleverly masked irregularities in the fabric, while panels were turned into bags. Tula accentuated the ensembles with rejected lace fabrics and minimal floral embroidery. Details such as tiered, flared midis, knee-length jumpsuits, and strappy summer dresses were the key standouts of the collection.

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