The Fashion Design Council of India (FDCI) wrapped up its first ever digital fashion week and launched its Designer Stockroom online sale on Sunday, featuring over 70 brands.
Although it was the first virtual edition of the Lotus Makeup India Fashion Week by FDCI, the Designer Stockroom sale event has happened once before.
The virtual shopping fair will showcase many of the designs and collections showcased via fashion films at LMIFW.
Offering discounts up to 70 per cent on merchandise straight from the runway, Designer Stockroom will have a curated selection of latest styles from brands including Pankaj & Nidhi, Abhijeet Khanna, Sini Lifestyle, Half Full, Guapa, Rajdeep Ranawat, Esse, Taika by Poonam Bhagat, Ekru and Shyam Narayan Prasad amongst others.
The successful innovation and implementation of a virtual fashion show despite relaxed social distancing norms could be a look into the future of runways.
Having navigated the challenges the pandemic brought forth, FDCI’s Facebook page shared what Sunil Sethi, FDCI Chairman, had to say, “The FDCI has been a front runner in realising the digital potential of a new India with the India Couture Week, followed by Lotus Makeup India Fashion Week. This brave endeavour would not have been possible without the FDCI Board and our partner Lotus Makeup, who supported us in every step of the way… The media and our tech-savvy viewers, who embraced this format whole-heartedly made our showcase even more meaningful.”