Royal Enfield has planned to introduce anti-bacterial headgears in the wake of spreading COVID-19 pandemic. The headgear will be treated with Swedish anti-bacterial and anti-viral treatment technology Polygiene which will help Royal Enfield stop the spread of any virus through its headgears.
The headgears are reusable and can be worn repeatedly. Through its riding community, Royal Enfield wants to shed light on the correct use of face mask, sterilise it and take care of the riders while they go out and come in touch with other people.
“Our constant endeavour is to level up the collection every season and to stay relevant to the ever-evolving needs of riders. In order to be sustainable and provide the best for the riders, this partnership is a step forward. With reduced washes through Polygiene technology, I definitely feel that we are offering the best to our riders and will continue to make products that enhance the riding experience”, commented Puneet Sood, Head, Apparel Business at Royal Enfield.
In order to spread awareness, Royal Enfield has also run digital campaign #REGearUp to encourage riders to wear face masks as a voluntarily public health measures.
The headgears, treated with Stay Fresh Technology powered by Polygiene, will be out soon. The technology – ViralOFF – claims to eliminate more than 99 per cent bacteria and therefore keeps the wearer of mask/garment safe from any virus attack.
It’s worth mentioning here that Polygiene has been seeing tremendous demand for its technology lately and in last couple of weeks two Indian bigwigs, JCT Limited and Carbonado, have joined hands with the Swedish company.
