Business News

As part of its growth strategy, the brand is focusing on strengthening its presence through a mix of mall-based and high-street locations, with recent openings in Hyderabad, Vizag, and Ghaziabad.

Basumatari brings extensive experience in human resources, talent management, organisational development, learning and development, leadership capability building, campus relations, employee development and people strategy.

Beyond direct financial losses, dark patterns are driving major behavioural changes among consumers, placing more than Rs. 55,000 crore (US $5.76 billion) in gross merchandise value (GMV) at risk as users reduce spending, compare alternatives more aggressively, or migrate to competing platforms.

The figures underline the significance of the segment within the country’s apparel export basket.

The consolidation is expected to strengthen operational efficiency within the company's garment business while supporting its broader efforts to improve profitability and resource utilisation.

The study examined 10 garment manufacturing facilities across four regions of India and found that rising temperatures are negatively impacting productivity, product quality and delivery reliability, while also contributing to increased worker absenteeism during the peak summer season.