Technology News

In a move to strengthen its content-led commerce vision, Myntra has unveiled Glamstream—a lifestyle content platform that merges entertainment, trend discovery, and shopping into a single experience.

According to a DHL report, delivery limitations are a major hurdle to finalising purchases in the Asia-Pacific region, with 77% of consumers abandoning their shopping carts if their preferred delivery choices aren’t offered.

The platform provides real-time recommendations on outfits by excluding over 77,000 decision points across body types, skin tones, personal preference, and lifestyle needs. The Slayrobe experience also takes advantage of wardrobe planning, context-based styling, and a curated marketplace of homegrown conscious labels, thus inspiring people to be mindful in their fashion selections.

The feature aims to provide customers with a seamless, entertaining purchasing experience by combining visual computing, customisation, and interactivity.

By just uploading an image or selfie, users can immediately see stylised, personalised looks generated in real time using Glance’s proprietary AI models.

Zepto Atom gives brand partners a constantly changing perspective on the efficacy of campaigns and pricing strategies by providing them with relevant statistics.