In a move to strengthen its content-led commerce vision, Myntra has unveiled Glamstream—a lifestyle content platform that merges entertainment, trend discovery, and shopping into a single experience.
Technology News
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According to a DHL report, delivery limitations are a major hurdle to finalising purchases in the Asia-Pacific region, with 77% of consumers abandoning their shopping carts if their preferred delivery choices aren’t offered.
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The platform provides real-time recommendations on outfits by excluding over 77,000 decision points across body types, skin tones, personal preference, and lifestyle needs. The Slayrobe experience also takes advantage of wardrobe planning, context-based styling, and a curated marketplace of homegrown conscious labels, thus inspiring people to be mindful in their fashion selections.
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Retail Tech
KiranaPro acquires Likeo, to provide AI-powered virtual try-ons on Black fashion platform
The feature aims to provide customers with a seamless, entertaining purchasing experience by combining visual computing, customisation, and interactivity.
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By just uploading an image or selfie, users can immediately see stylised, personalised looks generated in real time using Glance’s proprietary AI models.
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Zepto Atom gives brand partners a constantly changing perspective on the efficacy of campaigns and pricing strategies by providing them with relevant statistics.