Woman Athleisure brand Cava has launched a limited edition range for an underserved segment in India’s activewear market – girls aged between 10 and 16 who have outgrown kidswear but remain poorly served by existing women’s athleisure offerings.
The brand launched two of its bestselling products—the Sculptor Jacket and Swirl Tennis Skort in a market segment where consumers often struggle to find products suited to their proportions, lifestyle and evolving fashion preferences.
With an estimated 119 million girls between the ages of 10 and 19, India represents a sizeable yet relatively underserved market for dedicated teen activewear.
Teenagers are participating in more organised sports, extracurricular activities and outdoor recreation while simultaneously engaging with fashion trends and developing personal style at a younger age. Increasingly, they are also influencing household purchasing decisions.
“Over time, we realised a younger audience was already engaging with our brand and aspiring to be part of our community. Next Gen is our response to that insight—a collection designed specifically for girls aged 10–14+ who deserve activewear that fits their lives, their bodies and their personal style,” said Ria Mittal, CEO of Cava Athleisure.
Bharat Tex Special Report 2026 
