Footwear brand Crocs has opened its first flagship store in Kochi, located on the second floor of Lulu Mall. The new store strengthens Crocs’ retail footprint in Kerala, featuring a wide selection of casual footwear for men, women and children.
This flagship store showcases a giant decorative Crocs shoe along with vibrant walls filled with Crocs in diverse designs and colours. A special section is dedicated to Jibbitz charms, allowing customers to personalise their footwear with options like large bows, sparkling jewels and cartoon characters. Additionally, the store has seating areas for customers to try on their selections comfortably.
Beyond Kochi, Crocs, in partnership with Apparel Group India, has expanded its presence across various regions in India, with new stores launched this year, including one in Faridabad’s Mall of Faridabad in September. Apparel Group India, which became Crocs’ exclusive retail licensee for North and East India in July, is expanding its portfolio in India, which also includes global brands like Charles & Keith, Victoria’s Secret and Aldo.