Pour Femme India – a fast growing women clothing and accessory brand of India – has announced to foray into hand-embroidered accessory segment.
The brand has added two new niche products, designer hand clutches and hairbands, in its portfolio, while Pour Femme clothing has already seen remarkable acceptance from the Indian consumers.
The brand, incepted in 2013, currently runs its business on e-commerce platforms – on its own portal www.pourfemmeindia.com and has partnered with Amazon, Flipkart amongst others.
As the Indian domestic apparel retail market is booming and the growth is expected to be accelerated in post-COVID market, the diversification of Pour Femme India aims at voiding gaps in hand-embroidered hand clutch and hairband categories for the niche market.
“We have recently forayed into hand-embroidered clutch and hairband category and are glad to share that we have been able to see appreciation from our customers both for our product quality and unique designs,” commented Preeti Mehra, COO, Pour Femme India.
The brand also informs that, by adding these two products in its basket, it is also uplifting Indian artisans and their livelihood as it collaborates with artisans, who live in Tier-2 and Tier-3 cities of India, in the most sustainable way.
“When we started Pour Femme, our product portfolio aimed at blending western products and Indian artwork. Gradually, we diversified from clothing to accessories and here, in this new segment, we kept the products motivated with the Indian designs and hand-embroidery in which we use skills of Indian artisans who are blessed with impeccable prowess, expertise and art. We are paying what they deserve and what they should be paid without going into a lot of negotiations,” shared Preeti.
