Reliance-backed Fynd is partnering with e-commerce giant Flipkart to help brands effortlessly list their products and sell on the marketplace.
With this integration, Fynd’s merchants will be able to activate their physical stores on Flipkart quickly and easily, reach a bigger audience across India and conveniently manage inventory and orders within Fynd.
In addition to becoming a safer and easier way to shop, e-commerce has become the lifeline for stores to stay operational in uncertain times. Hence, physical stores are prioritising omnichannel and setting up online stores to reach customers.
With the help of this integration, brands will be able to launch their own online stores quickly on Flipkart.
Additionally there are benefits for brands selling on Flipkart with Fynd-Flipkart Assured tag on Day 1 for all their products, automatic order assignment to the nearest store saving the logistics cost, participation in the Flipkart loyalty programme and brand footprint on Flipkart, gaining access to active buyers around the country.
“Our expertise is in omnichannel commerce, and COVID-19 has accelerated its demand. Flipkart is a trusted marketplace, and with this integration, we offer brands the opportunity to reach new customers, maximise product discovery and grow sales,” Farooq Adam, Fynd Co-founder.
Fynd has a dynamic mix of marketplace integrations that include Amazon, Myntra, Tata Cliq, Ajio and now Flipkart to enable entrepreneurs to sell their products and grow their business on trusted, high-traffic channels.
Fynd and Flipkart will be seeing more than 30 brands going live including Red Chief, Spykar, Globus, Ruosh, Celio, etc.
For Flipkart, the integration is a chance to strengthen its omnichannel strategy, access Fynd’s rich brand portfolio and attract newer merchants to its platform.
