Finally H&M, the leading fashion retailer, has launched H&M Home with a digital store on hm.com and on the e-commerce platform Myntra.
Soon it will be introduced via H&M India’s existing store in Delhi.
The company had officially announced the launching of H&M Home a month ago.
In a statement issued by the company, Evelina Kravaev-Söderberg, Head of Design and Creative, H&M Home said, “We are very excited to finally launch in India. At H&M Home, we are driven by our desire to make great design available to everyone in a sustainable way and offer products that enable people to be inspired and to express their own personal style in their homes. We simply can’t wait to introduce Indian interior lovers to the world of H&M Home.”
H&M Home is a design-driven interior and lifestyle destination, offering fashion-forward decor and accessories for every room and style, with quality and attention to detail at its core.
It’s noteworthy that H&M Home is launching with the spring 2022 collection which will offer comforting and bohemian chic details that call for soft simplicity.
“While fashion is in our heritage, H&M Home takes the world as their source of inspiration and we hope many people will be able to find something they like in the collections, which include everything from classic basics to the latest trends at an affordable price point,” shares Amit Kothari, Regional Marketing and Communications Manager, South Asia, H&M.