Qua – a home-grown affordable luxury fashion brand – has ventured into power-dressing segment with its ultra-modern and functional clothing line.
The brand is the brainchild of the tech duo – Rupanshi Agarwal and Bharat Agarwal –and is built on the core belief of exploring the art of power dressing for women.
According to the brand, one of the founders Rupanshi found a massive gap between women’s workwear and its quality while she was working in tech industry and realised that the choices were limited with monotonous colours and uninspired designs.
“In today’s age, more and more women are working as leaders and experts across industries, and yet there aren’t many Indian brands that are catering to their lifestyle needs. The modern woman is incredibly productive, creative and hardworking. She needs a wardrobe that applies to that new role,” commented Rupanshi.
Qua aims to break the monotony of workwear by offering a selection of clothes with a minimalist aesthetic in fresh and versatile colours, finest fabrics, ultra-modern tailoring and clean silhouettes to support the active lifestyle of the modern woman.
The brand further reveals that its tailoring essentials are infused with special emphasis on attention to details, lending personal power to the looks. They offer a collection of structured pant suits, elegant shirts, chic dresses and versatile co-ords – with a focus on the quality and longevity of clothes.
The designs of the clothing line are packed with top-notch cuts and structured shoulders, functional pockets and immaculately framed collars, combining the classic styles with modern silhouettes.
“We don’t compromise on comfort and choose premium fabrics like Turkish cotton, viscose, linen and wool blends. These light-weight, soft-to-touch comfortable fabrics offer optimal breathability,” shared Qua with Apparel Resources.
Furthermore, informing more, Qua said that its team takes pride in promoting and empowering women as they are constantly inspired by the duality of strength and sensibility that women possess.
Qua has also been adorned by powerful women achievers like P.V. Sindhu, Maanvi Gagroo, Shereen Bhan and Gauahar Khan, who are excelling in their chosen professions and inspiring everybody with their passion and dedication.