Noida based Indian Linen Co. offering bathroom linen, bed linen, kitchen, table linen; decorative accessories along with variety of fabrics will soon launch its international and national brand of linen fabric for upholstery and curtains. “Our target is to launch the brand at the starting of 2015 and we are quite hopeful of good response,” says Vikram Singh Rajavat, Partner of the company. Dealing with the retailers in the US, Canada, Australia, New Zealand and South Africa, the company is into weaving and printing for the last 20 years. Though weaving is on contract basis, but it has good control over complete process.
The company has expertise of linen weaving and has been working with this fibre for over 12 years from yarn dyed fabrics to printed linen fabrics. “We know linen very well, that is our advantage. We serve the customers rather than offering core products, and each customer has their own specific lines. To some buyers we are also giving casual wears, so we don’t believe in having just a core product,” adds Vikram. Talking about the market condition he says that market is always in flux and only those people who are flexible are doing well, adding that his company is one of them.
