Lifestyle brand Ludic, which specialises in footwear, has joined forces with Broadway and Flxy to increase its retail footprint in the Indian market.
These collaborations have allowed the brand to launch multi-brand stores at Flxy in Pune and Broadway in Hyderabad. The retail locations will highlight Ludic’s wide array of products, which include clothing, accessories, and footwear.
Commenting on the launch, Ishit Jethwa, the founder of Ludic, expressed excitement about sharing the brand’s unique story with both outlets and showcasing their design-forward products in a more tangible way. He highlighted that going offline provides an excellent opportunity to capture real-time customer insights and feedback on design preferences, product mix, and pricing strategies, which will help refine and improve future product launches.
Ludic sells its products online and through marketplaces such as Amazon and Myntra. It intends to open multi-brand and exclusive brand stores throughout India in order to further bolster its offline presence.
