Reliance Retail, a leading retailer in India, and ASOS, the top online fashion retailer in the UK for the youth, have have entered into a long-term partnership with the goal of revolutionising the fashion industry in India.
Reliance Retail will be ASOS’s sole retail partner in India for both online and offline channels as part of a long-term licencing agreement. Reliance Retail will launch ASOS’s carefully curated portfolio of fashion-focused own brand labels into the Indian market by utilising its vast experience running omni-channel retail networks. This will be accomplished through a multi-channel presence for ASOS and a variety of retail formats, such as exclusive brand stores, multi-brand store expressions, and digital commerce platforms.
Commenting on the partnership, Isha Ambani, Director, Reliance Retail Ventures Limited, said, “We’re excited to welcome ASOS into our fashion family, marking a significant stride in our dedication to bringing the pulse of global trends to Indian shores. This partnership reaffirms our status as India’s premier retail destination, ensuring our customers have access to the cutting-edge fashion styles they crave.”
José Antonio Ramos, CEO, ASOS, said, “Our purpose is to give fashion lovers around the world the confidence to be whoever they want to be through access to the latest and best trends. Together with Reliance Retail, we’re excited to be bringing some of our fashion-led own-brands to customers in India – including ASOS Design, one of the biggest British fashion brands on the planet.”
