Knowledge-cum-success story sessions, “Decoding Digital Marketing” by Temujin Mansukhani & Suraj Adhikari from Schbang Academy, one of India’s top digital marketing agencies, and “How to Build a Brand – The Go Colours Way” by Gautam Saraogi, Co-Founder & CEO of Go Colours, moderated by Rahul Mehta, Chief Mentor, were successfully held by the CMAI Achievers Club. Industry participants gained insightful knowledge, improved their abilities, were inspired, and were able to take responsibility as empowered entrepreneurs thanks to the engaging seminars.
The members of the session had a better understanding of digital marketing, learned about firms that used it to grow rapidly, and received an in-depth explanation of how digitalization may improve customer relationship management. Important facets of consumer retail, marketing, brand building, and garment manufacturing were covered in the brand building session.
Rajesh Masand, President, Clothing Manufacturers Association of India (CMAI), said, “The objective of the Achievers Club is to learn from distinguished speakers, professionals, and brand owners about their journeys and business models, which can inspire and guide us in our own ventures. In today’s challenging environment for brand creation, many claim to be brand owners, but there is a significant difference between a mere label and a true brand.”
Gautam Saraogi shared the motivating story of Go Colours during the conversation, emphasising the value of resiliency, flexibility, and a strategic focus in creating a successful business.
The other session by Schbang Academy class, “Decoding Digital Marketing,” focused on how critical it is to comprehend the distinctive features of the Indian market and use an integrated strategy that integrates technology, creativity, and strategic planning. Through their discussion of each stage of the consumer journey, from awareness to retention, the Speakers insightfully demonstrated how brands can craft memorable and captivating experiences that foster customer loyalty and growth.
Case studies showcasing the effectiveness of targeted digital ads included firms such as Crompton, IMS, and H&M. These examples showed how innovative technology, smart planning, and creative content might significantly enhance customer connection and engagement. Additionally demonstrated was the usage of voice search optimisation, which raised brand awareness and engagement. Adopting a comprehensive strategy that addresses every stage of the consumer journey by fusing innovative technology, effective media planning, and creative content was one of the practical lessons. Using data to customise consumer experiences and guarantee pertinent interactions is essential to personalisation. In order to reach a wider audience, a business must have an omnichannel presence, which guarantees brand awareness across many platforms and touchpoints.
